Hardy Amies (Thailand) Co.,Ltd.

OUTLET & DISTRIBUTION
As Hardy Amies's potential customers are
businessman from middle to upper range of
management with high education, thus Hardy Amies
 markets its products only through the large
department stores.  As of today, there are 9 locations
of Hardy Amies's counter display in selected
department stores and targeting to open new
locations by the year end.

DESIGN RANGE
Hardy Amies are the products for people who like
English style of wearing both formal and elegant.
Hardy Amies has a long history with a world class
reputation of Sir. Hardy Amies, who was a designer
for the British Royal Family. Hardy Amies has its
own style and unique product which represents its
own brand so it does make Hardy Amies's product a
sign of good taste and fine judgement.

ACCESSORIES PRODUCTS
Hardy Amies's product lines are not limited only to
the men's attire, but also high quality leather goods
and accessories.  Similar to its shirt and pants, all
Hardy Amies's accessories represent the good taste
with the world class prestige of Sir. Hardy Amies
guaranteed.

MARKETING
Although high price and aimed to the upper market,
the competition is moderate and the market is
growing.  With the reason to attain upper market,
each Hardy Amies's location has been carefully
selected in topmost department store.  The counter
display furnished with red oaks color providing a
formal feeling, as well as British classy style. 
Furthermore, the advertising in the business magazine
is used as a media to pass the message to
prospective customers.  Sales promotion campaign is
also used to boost sales.